We do content strategyThe content you create for internal and end-user documentation and training is often created, consumed, and then forgotten about, stored on local or shared drives but no longer easily accessible. Do you know what you have? Can you find it quickly? Have you leveraged that asset since its original use or did you duplicate it and then update it? Are your writers able to single source and re-use topics, graphics, and books?If you're still copying and pasting folders of content as a way of keeping backups of files, then you're wasting your information assets and creating an almighty mess of content that, in a year or less, no one will be able to manage or use. More importantly, your writers won't be able to single source or re-use with confidence.There is an alternative (actually, there are many alternatives). It's time to work smarter.Writing Wise works with you to get your content working for you by implementing architecture, tools, and processes for an end-to-end solution that lets you go from a mass of content to information assets, each asset working hard for you and saving your company time and money. Why Implement Information Architecture?It comes down to one big reason: money. Your documentation practices become more efficient, you're able to confidently maximize re-use and single sourcing. Translation savings tend to be enormous (send only the content that has been updated for translation, keep track of what changes are made and when, keep track of which topics have been translated). Imagine being able to re-use (and single source) a select number of topics for the bulk of training content. Updates and improvements are picked up automatically. An instructional designer orders the topics as needed, adds overviews, goals, summaries, and assessments, but your core topics are left unchanged, still published with your end-user documentation. That's just the beginning. Need to push out new concepts for marketing material but they need to be customized? No problem. Want to create a quick ref guide of select commands? Don't duplicate content! It can all be done from a single source. Contact me (jaxheys@gmail.com) for initial discussions, estimates, and plans. |